There is a human tendency to get caught up in the moment. In a crisis, the fight or flight response kicks in, and we, well, either flee or fight.

The mistake we make is to believe that the situation we are in today is special, unique, and temporary. We try to define normal and wait for the world to return to the way it was while we do our best to shield ourselves from the impact of the crisis today.

But the truth is that the world we live in is continually changing and there is no normal. Almost everything is out of our control. So the key to surviving a crisis is to come back to what we can control. This implies figuring out how we can get out of the day to day noise, focus on the management practices that will get us through the crisis, and define the actions we need to take now.

With this post, these videos and this information, we want to give you a framework for breaking through fight or flight and taking control of those things you can control.

This starts with making space, then settling on a mindset for managing in challenging times, and then we can focus on the business needs. Along those lines, we have created a couple of videos and a webinar to help manage through the COVID storm.

Video: Finding Space

In this video Jeff talks about finding space and breaking out of the flight or fight response. 

Video: Management Practices

In this video Jeff talks about management practices useful in a crisis. 

Webinar: 6 Things Businesses Must Do Now

In this webinar Jeff goes through the 6 things that businesses (business owners) must do now to effectively manage their business and plan for the future. 

We include a number of resources in this webinar including: 

  • Our Budget Template, which you can download here. 
  • Our cash flow burn rate template, which you can download here. 
  • You can find the Mind of a Fox book here. 
  • And if you would like to talk about coaching you can put time on Jeff’s calendar here. 
 We hop you find this information useful and welcome your feedback.  

Jeff Coyle, CPA

Jeff Coyle, CPA, Partner of Rosenberg Chesnov, has been with the firm since 2015. He joined the firm after 20 years of business and accounting experience where he learned the value of accurate reporting, using financial information as a basis for good business decisions and the importance of accounting for management.

He is a diligent financial professional, able to manage the details and turn them into relevant business leading information. He has a strong financial background in construction, technology, consulting services and risk management. He also knows what it takes to create organizations having built teams, grown companies and designed processes for financial analysis and reporting.

His business experience includes:

Creating and preparing financial reporting, budgeting and forecasting.
Planning and preparation of GAAP and other basis financial statements.
Providing insight on financial results and providing advice based on those results.

Jeff also has a long history of helping individuals manage their taxes and plan their finances including:

Income tax planning and strategy.
Filing quarterly and annual taxes.
Audit support.
General financial and planning advice.
Prior to joining the firm in 2015, Jeff was in the private sector where he held senior financial and management positions including Controller and Chief Financial Officer. He has experience across industries, including construction, technology and professional services which gives him a deep understanding of business.

Jeff graduated from Montclair State University, he is a CPA and member of the American Institute of Certified Public Accountants, New York State Society of Certified Public Accountants and New Jersey State Society of Public Accountants.

Jody H. Chesnov, CPA

Jody H. Chesnov, CPA, Managing Partner of Rosenberg Chesnov, has been with the firm since 2004.  After a career of public accounting and general management, Jody knows the value of good financials.  Clarity, decision making, and strategy all start with the facts – Jody has been revealing the facts and turning them into good business results for more than three decades.

He takes a pragmatic approach to accounting, finance and business. His work has supported many companies on their path to growth, including helping them find investors, manage scaling and overcome hurdles.  His experience and passion for business reach beyond accounting and he helps businesses focus on what the numbers mean organizationally, operationally and financially.

He has a particular expertise in early-stage growth companies.  His strengths lie in cutting through the noise to come up with useful, out of the box, solutions that support clients in building their businesses and realizing their larger visions.

Prior to joining the firm in 2004, Jody was in the private sector where he held senior financial and management positions including General Manager, Chief Financial Officer and Controller.  He has experience across industries, which gives him a deep understanding of business.

Jody graduated with a BBA in Accounting from Baruch College, he is a CPA and member of the American Institute of Certified Public Accountants and New York State Society of Certified Public Accountants.

In addition to delivering above and beyond accounting results, Jody is a member of the NYSCPA’s Emerging Tech Entrepreneurial Committee (ETEC), Private Equity and Venture Capital Committee and Family Office Committee.  

He is an angel investor through the Westchester Angels, and has served as an advisor for many startup companies and as a mentor through the Founders Institute.

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